This is a product intended for dietitians who run a blog and accept guest bloggers. It is a 1.5-page list of guidelines I designed for my volunteer student bloggers, but many of the guidelines could also be relevant for other guest bloggers besides students. The guidelines help them compose the post for search engine optimization and outline everything they need to include in the post. When working with others who will post on your blog, it’s important to give guidelines so that the post will include the right elements to be found in search engines and will be friendly for the audience. Without these guidelines, posts may not contain the elements needed to perform well in search engines. The product includes guidelines regarding:
- Minimum length of post
- Writing style
- Creating original content
- General organization of the post
- References for post
- Creating other links within the post
- Creating a caption for the post
- Getting the post ready for social media
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